A mixed picture across the market
The magazine’s report on the International Housewares Association’s MarketScope study describes an uneven market in 2025. It reports US home and housewares sales of $77.12 billion, down 0.5% on the previous year. Within that total, the article describes different results for appliances and non-electric housewares. These figures refer to the period covered in the magazine, not live market data.
Cooking and convenience remain relevant
According to the report reproduced in the issue, kitchen electrics and cookware/bakeware each recorded a 4% increase in sales. Gadgets and cutlery also recorded growth. The article connects these category movements with people cooking and entertaining at home, product replacement and the appeal of convenient tools.
How products reach the customer
The coverage also discusses the role of retail channels. It reports a 60% online and 40% in-store split for home and housewares purchases in 2025. Product categories and retailer types do not all behave in the same way, making the underlying definitions and research methodology important when interpreting the figures.
Read the complete report coverage
The original magazine page includes the research context, category breakdowns and the three parts of the IHA report: MarketScope, MarketOutlook and MarketWatch. Read digital page 148 for the complete article and its source references.
From the original edition
Steel Market Info · July 2026 · Digital page 148. This page summarises or introduces the original magazine content. Refer to the edition for complete wording and source references.
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